IRS.gov Homepage - Concepts
The Story
Description
The IRS supports diverse taxpayer types (effectively all taxpaying citizens and businesses) and each has widespread and periodic annual needs. This IRS.gov homepage redesign initiative was to explore and determine which configuration or balance between taxpayer needs vs. audience-based models best served all audience types.
Challenge / Goal
To create a design solution that supports contextual and timely content to diverse taxpayer types with widespread and periodic annual needs in a manner that is understandable and relevant. Our specialized request was to create homepage models that focused on audience based solutions, and audience focused interfaces negate industry best practices becasuse the additional complexity for people to self-identify or they identify across multiple groups.
Plan
Led the strategic approach including initiating and facilitating visioning workshops. The first was conceived to spark conversation, build inclusion, and generate excitement with stakeholders. The second was developed for cross-fuctional team to discuss and plan an approach to develop a solution.
Role:UX Strategist, FacilitatorResponsibility:Team Lead | Creative and Strategic Direction
Explore
Started with a broad to narrow approach to construct numerous options to compare diverse design directions in multiple configurations. This process comprised of whiteboard exercises, paper sketches, and low-fidelity digital models.
Role:UX Strategist, UI / UX DesignerResponsibility:Team Lead | Creative and Strategic Direction
Establish
Leveraged low-fidelity models to explore visual designs resulting in a high-polished model for user testing efforts.
Role:UI / UX DesignerResponsibility:Team Lead | Creative and Strategic Direction
Measure
Constructed performance based KPIs and Metric criteria. Design concepts were evaluated either through formal and informal user testing efforts which informed future iterations and the current IRS.gov homepage design.
Role:Leadership (current), UX Strategist (intiial)Responsibility:Team Lead | Creative and Strategic Direction